The Premier Pregnancy Practice - Practice Building Edition
This course and coaching program will enable a doctor of chiropractic, already versed in caring for the special needs of a pregnant woman, to build, grow, and perfect his or her pregnancy practice.
Be as involved with the other members of this program (via Facebook and live coaching calls) as you like, or simply take the classes on your own. You decide!
Example Curriculum
Start HERE First
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Marketing 101
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- Marketing Calendars 101 (who, what , when, where, why) (51:02)
- Marketing Calendar Download (current year)
- (FORMS) Daily Docket, Recall list, Referral Log, NP Tracker, Nat'l awareness topic (US), Weekly Achievement Points,NP checklist, Ceiling Sayings, Marketing Calendar
- (BONUS) Express Pregnancy Workshop mp3 Download - patient education
- (BONUS) Press Releases/Blog Posts
- (BONUS) Promo Flyers
- (GROUP CALL) Creating the perfect promotion (42:01)
Fun with Forms
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Funday Sunday and other Promotional Events
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Simple Scheduling - Time management that works
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Testimonials and Referrals
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- Video & Workbook (3:56)
- (BONUS) Chiropractic Advocate process
- (FORMS) Testimonial form, New patients FAQ's, Referral log, Family referral request certificate
- (GROUP CALL) Meet your Birth Team Promo (43:59)
- (GROUP CALL) Asking for and getting referrals (24:26)
- (GROUP CALL) Getting Those Referrals (16:21)
External Marketing; Screenings and Outside Talks - The RIGHT and EASY way to set up and conduct lectures and screenings.
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- Workbook
- (BONUS) List of Baby Stores & Contacts
- (BONUS) Drawing Entry Form
- (BONUS) Screening Questionnaires
- (BONUS) Post event letters/emails
- (BONUS) Pregnancy Specific Screenings Marketing Plan
- (BONUS) Newsletter Sign up sheet
- (BONUS) Setup "Script"
- (BONUS) Flyer
- (BONUS) Post event follow-up autoresponder series
- (GROUP CALL) Spinal Screenings the EASY way! (31:58)
- (GROUP CALL) Workshops & Mom's night out (52:40)
Joint Ventures and Cross Referral Relationships: Build and grow mutually beneficial relationships with other professionals
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- Video, Workbook, & Audio (49:43)
- (BONUS) Joint Venture Postcard & Business Card
- (BONUS) Postcard for Midwives and OBs to give to their patients
- (BONUS) Referral Pad
- (BONUS) Letter "FROM" Midwives promoting you.
- (BONUS) Letters "TO" Birth Professionals
- (BONUS) Rack Cards to leave in Birth providers' offices
- (BONUS) Fillable Narrative Report
- (BONUS) Health Fair Advertisement to share w/ Vendors
- (BONUS) Cross Referral Tracker
- (GROUP CALL) Setting up Postpartum support group (9:22)
- (GROUP CALL) Workshops & Mom's night out (52:40)
- (GROUP CALL) Social Media Presence and Strategic Partnerships (52:24)
- (GROUP CALL) Getting Those Referrals (16:21)
- (GROUP CALL) Meet your Birth Team Promo (43:59)
- (GROUP CALL) Joint Ventures & Strategic Partners (17:03)
Newsletters, FB Groups, Blogs, and more.
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FB Page vs. Group
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Reactivations and Getting Mom Back in after Delivery
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Hiring & Training your Team
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Getting Paid What You're Worth
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Training Videos
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PowerPoint Presentations
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